Careers
We want you
Live to Play Sports is actively monitoring the progression of the coronavirus, COVID-19, to ensure that we are following updates and procedures from the government and public health. Any offer of employment will be made conditional upon the person providing proof of full COVID-19 vaccination or proof of an applicable exemption under human rights law.
For over 50 years, we have been a leading player in the Canadian and international bicycle market. Starting as a one-man operation in small-town British Columbia, we have always stayed true to our roots, which has helped us grow. We now have three international offices, two distribution centers, and more than 100 dedicated, fantastic staff that contribute to our continued success in the cycling industry.
We work hard, but we ride hard too. At Live to Play Sports, we have bicycle storage, showers, and lockers to encourage riding to, from, and at work. There is almost always someone getting out for a pedal, whether it is road, mountain, dirt jump, or a cruise. If you want to work in a casual environment with a dedicated and passionate culture where people love the outdoors, then we'd love to hear from you.
Live to Play Sports Group Inc is an equal opportunity employer and values diversity. Accommodations are available on request for candidates taking part in all aspects of the selection process. Employment is decided on the basis of qualifications, merit and business need.
Buyer / Receiver – Norco North Shore
Location: Norco North Shore, North Vancouver
Key Responsibilities:
Norco North Shore is the flagship retail location for Norco Bicycles, Canada’s most iconic mountain bike brand. We are looking for a highly organized, detail-driven Buyer / Receiver to join our team and play a central role in the flow of all products coming into and leaving the store.
This is a critical operational position responsible for inventory accuracy, product availability, and smooth customer experiences across in-store, online, and service operations. If you thrive in a fast-paced environment and love working behind the scenes to keep a shop running at peak performance, we want to hear from you.
Position Overview
The Buyer / Receiver ensures the efficient, accurate, and timely movement of all inventory through Norco North Shore: bikes, parts, accessories, apparel, service components, and online orders. This role supports sales, service, warranty, accounting, and e-commerce functions, and is essential in maintaining revenue flow, margin integrity, and customer satisfaction.
Inventory Management & Receiving
- Receive all inbound product: bikes, soft goods, parts, accessories, and service items
- Tag, price, and prepare all items for the sales floor and POS
- Ensure all products are accurately entered into the POS system
- Maintain inventory accuracy to reduce shrink and prevent stock loss
Purchasing & Ordering
- Manage daily replenishment orders
- Maintain seasonal booking orders
- Process and track all customer special orders
- Support the service team with timely parts purchasing and allocation
E-Commerce & Online Fulfillment
- Maintain accurate inventory levels on the website
- Pick, pack, and fulfill online orders efficiently
- Ensure correct product information is published online
Warranty & Supplier Relations
- Process and track all warranty claims and follow up with vendors
- Coordinate supplier returns and ensure credits are received
- Communicate with vendors regarding delivery issues, discrepancies, and backorders
Operational Support
- Match all vendor invoices with received product
- Identify and resolve discrepancies (incorrect costs, quantities, freight charges)
- Work closely with accounting to ensure accurate AP processing
- Work closely with sales and service to maintain product flow
- Ensure the sales floor, backroom, and service intake areas are stocked and organized
- Support store readiness during product launches, seasonal transitions, and events
Applicant Should Possess:
- Previous experience in a bike shop, retail receiving, or inventory role (preferred)
- Strong organizational skills with exceptional attention to detail
- Comfortable working with POS systems, spreadsheets, and online inventory tools
- Ability to multitask in a busy retail/service environment
- Strong communication skills and ability to work cross-functionally
- Physically capable of lifting bikes and boxes (up to 40–50 lbs)
- A passion for bikes and the cycling industry is a strong asset
What You Bring
- A proactive, solutions-focused mindset
- Consistency and reliability, you love accuracy and accountability
- Ability to own your systems and make others more efficient
- Desire to keep a store running smoothly and professionally
- Pride in being the operational backbone of a high-performing bike shop
Why Join Norco North Shore?
- Work with one of Canada’s most respected bike brands
- Be part of a passionate, supportive, bike-loving team
- Opportunities for growth within Norco and Live to Play Sports Group
- Competitive compensation and staff purchasing benefits
Work Location: In person
Service Manager
Location: Norco North Shore, North Vancouver
Key Responsibilities:
Become part of the team at the flagship retail space for Norco Bicycles. At Norco North Shore you will be part of an industry-leading retail and service team providing best in class support for riders in one of the birthplaces of mountain biking.
As a Service Manager at Norco North Shore bike retail store, you'll collaborate closely with the Store Manager and the Service team to champion exceptional rider experiences, forge connections, and embrace bold objectives both within our store and in our riding community.
Role and Responsibilities
- Assist the Store Manager in developing and monitoring store operations as it relates to the Service team.
- Collaborate with the Store Manager to support and implement promotional strategies and programs.
- Coach, Mentor, and manage service technicians for service excellence and exceptional customer service.
- With guidance from Store Manager, support Service Associate targets through recruitment and staff training.
- Develop weekly and monthly employee work schedules for Store Manager review and approval, Coordinate employee vacation schedules.
- Act as a liaison between sales associates, service technicians and key stakeholders at Live to Play Sports.
- Keep up-to-date with detailed knowledge of new and existing products, review market research and trends to forecast seasonal customer demand.
- Service writing, control the flow of repairs.
- Handle administrative activities, record-keeping, document preparation, bill, and invoice processing as needed.
- Address and resolve customer complaints when necessary.
- Purchase service supplies as needed.
Applicant Should Possess:
- 2+ years experience in a retail management role is preferred
- 2+ years as a service technician
- Bike shop retail experience is a plus.
- Strong mechanical knowledge of bicycles and bicycle products is mandatory
- Proficient with modern POS system – Lightspeed preferred.
- Proficient using Microsoft Outlook, Excel, and Word
- Strong interpersonal skills for relationships with customers and the team
- Strong written and verbal communication skills
- Motivation and drive to achieve goals based on metrics, data, and sales numbers.
Salary expectations: $52,000 - $62,000
Within the range, individual pay is determined by factors such as, job-related skills, relevant experience, education and/or training.
We are an equal opportunity employer that values diversity. Accommodations are available on request for candidates taking part in all aspects of the selection process. Employment is decided on the basis of qualifications, merit and business need.
Sales Associate – Norco North Shore
Location: Norco North Shore, North Vancouver
Key Responsibilities:
As a Sales Associate, you'll be the face of our store—delivering exceptional customer experiences and supporting our riders in finding the right gear, bikes, and accessories. Full product and technical training will be provided, along with access to extensive online resources and an industry-leading team.
About Us
Since 1964, Live to Play Sports has been Canada's leading distributor of premium bicycles, parts, and accessories—representing over 80 world-class cycling brands. Norco Bicycles is a high-performance brand trusted by cyclists around the globe.
At Norco North Shore—our corporate retail location in the heart of North Vancouver—we're passionate about bikes and the people who ride them. We're looking for an enthusiastic and knowledgeable Sales Associate to join our dynamic team.
Responsibilities
- Deliver outstanding customer service and build rapport with all store visitors
- Engage with customers to identify their needs and recommend appropriate products
- Complete daily operational tasks, including opening/closing duties, cleaning, restocking, and merchandising
- Ensure all sale items are clearly labeled and properly displayed
- Support other departments and assist technicians and the Service Manager as needed
- Help maintain a clean, organized, and environmentally conscious workspace
- Contribute to a positive team environment by being proactive, dependable, and team-oriented
Applicant Should Possess:
- 3+ years of retail experience; experience in a bike shop or outdoor retail is a strong asset
- Solid understanding of bicycles and cycling culture (or a willingness to learn)
- Strong attention to detail and organizational skills
- Ability to work efficiently in a fast-paced, team-oriented environment
- Experience with point-of-sale (POS) systems preferred
Why Join Us?
- Be part of an engaged, passionate team of cycling professionals
- Access industry-leading training, mentorship, and growth opportunities
- Enjoy generous staff discounts on some of the world's best bikes, parts, and gear
- Build a career in the cycling industry with support from one of Canada's most respected brands
Salary Range: $20–$24/hr
Our Commitment
Live to Play Sports is an equal opportunity employer committed to fostering an inclusive, diverse, and accessible work environment. Accommodations are available upon request throughout the hiring process.
Independent Sales Representative – Great Lakes
Location: Upper Midwest, USA
Key Responsibilities:
We are looking for a high-performing Independent Sales Representative to join our team and ensure Norco's retailers in the Great Lakes have best-in-industry support. In this role, you will be the go-to person for all operations in your territory, from driving sales to creating reports and providing top-notch service to ensure all customer needs are met. If you're a people person who loves keeping things organized, this is the job for you!
Reporting directly to the Brand Manager for USA, this position requires travel within designated region to drive sales and develop territory. We offer a competitive commission and bonus structure.
Role and Responsibilities
- Grow sales and brand representation within territory to achieve sales targets
- Manage all aspects of dealer business in terms of sales, merchandising, and POP
- Provide customer service and support to dealers, addressing needs and requests in a professional, positive and timely manner
- Build and maintain relationships with existing and potential customers
- Provide in-person and virtual product training and sales presentations to existing and potential customers
- Communicate with sales team on a regular cadence to provide updates and work collaboratively to drive business in your territory
- Proactively review order and allocation reporting to ensure smooth shipping and effective delivery to retailers
- Drive forecasting and territory strategy
- Actively balance virtual and in-person call schedule to ensure assigned territory is covered in a timely manner
- Facilitate the credit process including managing orders within credit limits
- Enter and process return authorization requests, including any necessary follow-up
- Manage samples effectively on annual cadence to align with key product launches and regional events
Applicant Should Possess:
- Demonstrated ability to close sales and achieve sales quotas
- 3 years of relevant experience within the outdoor industry (preferably in cycling)
- Post-Secondary education
- Able to travel extensively, up to 50%
- Excellent organizational and time management skills
- Ability to be flexible and work in a team environment
- Effective verbal and written communication skills
- A solid understanding of cycling products and passion for cycling
- Good computer skills with spreadsheets, word processing, and MS Office Suite
- Ability to work varying shifts such as evenings, weekends as needed
- Valid driver's license and passport
States covered (subject to change): IA/IL/IN/MI/MN/ND/SD
Marketing Coordinator (Part-Time)
Location: Port Coquitlam Head Office
Key Responsibilities:
Range: $27/hr-$29/hr
Do you live and breathe bikes? Do you want to turn your passion for riding into hands-on experience with one of Canada’s most iconic mountain bike brands?
Norco Bicycles is looking for a Marketing Coordinator to join our team part-time. This role is perfect for someone detail-oriented, organized, and stoked to get involved in events, product launches, and day-to-day brand action. You’ll work across our Brand, Sports Marketing, and Product Marketing teams to keep projects moving and bring rider-first experiences to life.
This is a 20-hour per week position, with the potential for additional hours during peak times like Sea Otter or major product launches, bikes don’t stop rolling, and neither do we.
What You’ll Do
- Help plan and coordinate events, demos, and activations, including being on-site when the action happens.
- Support athlete appearances and shoots with logistics and on-the-ground organization.
- Keep our content calendar up-to-date so the whole team stays in sync.
- Assist with retail activations, POP distribution, and dealer-facing materials.
- Jump in on photo/video shoots to keep everything running smoothly.
- Coordinate with vendors and internal teams to make sure assets and materials land on time.
Applicant Should Possess:
What You Bring
- 1–3 years of experience in marketing coordination, events, or project support.
- Solid organizational skills and the ability to juggle multiple priorities.
- Strong attention to detail - you notice the small things that keep big projects running.
- Good communication and teamwork skills.
- A genuine passion for mountain biking and the outdoor lifestyle.
Bonus points if you’ve worked on events, shoots, or trade marketing before.
Why Norco?
We’ve been shaping mountain biking since 1964, building high-performance bikes that are rider-first, tested in the toughest terrain, and designed to fuel unforgettable rides. At Norco, you’ll work with a team of riders and creatives who are passionate about pushing the sport forward.
How to Apply
Send us your resume and a short note telling us why you’re stoked about this role and about bikes.
Range: $27/hr-$29/hr